Wednesday, June 29, 2011

Strategic Planning to Promote Android Application Development

Android apps are developed in huge quantities. These should be strategically promoted in the apps market to win customer interest. Proper advertisement back-up is a must for an application to stand-out a midst the crowd of applications.


Android app developers think strategically and plan methodically to make their app stand out amongst similar other applications. It is becoming increasingly difficult for an application to stand-out in the crowd. Proper planning and methodology adoption enables the application developers to make their app achieve consumer awareness and longevity.

There are different methods adopted to increase apps’ sale:

1) Provide proper ad-support through tech magazines and online ads. Maximum number of Android mobile users belongs to educated group of people. These are socially active people who are up-to-date as regards latest news also. Online ads will surely enable them to come across through your Android app development.

2) Android app developers have to analyze their idea and competition and identify sales audience to judge the sales potential of their app. For example: there are several games app in a particular section. Then the newly developed app should remain visible. Adopt a policy to highlight the right features that appeal to the targeted customers.

3) Transform the app into powerful marketing tool by highlighting the USP: Marketing an app is not an easy job. Developers should build their app on a USP to woo customers to download the Android application.

4) Make the app-purchase process hassle-free: Android app users should have an easy payment option, possible online through handset or laptop or desktop. Easier payment option enables easy purchase.

5) Application has to be interesting enough to get promoted through word-of-mouth. This will also earn a reputation for android app developers also in the market.

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